Think Drinks provide an extensive variety of cocktail bases that are used by hundreds of bars and restaurants, expanding menu options, boosting profits, and lowering waste all at the same time.
A ‘slash’ device and sub brand marks already existed within the current identity system, which is something that the team wanted to keep for brand recognition. Our approach was centred around the organising idea of unleashing the power of possibility, which gave the current assets a purpose and ultimately formed the framework for the new identity system. We rethought the way the slash would function, applying it to packaging, recipe cards and created a simplified version for digital application. The colour palette is drawn from the vibrant, colourful bases and complemented by a bold typographic system, making it easier for bar staff to easily identify the products and create a brave brand world that challenger brand Think Drinks could live in.
Design matters. That’s why we care about it so much. It’s not just about being good looking; thoughtful, strategic, visual communication is your language that connects you to your customer and enables you to build a strong, loyal relationship with them.
We work with people that love design as much as we do; independent consumer and lifestyle brands challenging the status quo. And if you’re just starting up, we can help get you off the ground.
Studio Exon was officially born at the beginning of 2023, but don’t be nervous of it’s newness – between us and our network of talented strategists, designers, animators, developers, illustrators and writers we have decades of experience to bring to the table.
“What started as a rebranding project for us, transformed into a continuous working relationship with Studio Exon. They understand our expectations and guide us through so effortlessly that we could not recommend them enough. “
Head of Brand
“Studio Exon always take the time to learn the concept and guidelines behind a brand and have a thorough understanding of every brief. I know I can confidently work with Studio Exon to help bring concepts to life and create strong visual assets that really support the work we do.”
Communications and Content Executive
“Studio Exon has been great to work with, they communicate well, are creative and proactive in their ideas, and most importantly deliver great looking design work. We would recommend them, and will certainly use Studio Exon again in the future.”
Director
“Studio Exon listened to every aspect of my brief and organised everything on budget and in the time frame we needed. They took care of even the smallest details and saved me from making costly mistakes by always communicating with me in a way that I understood (total technophobe here!).”
Owner