Think Drinks provide an extensive variety of cocktail bases that are used by hundreds of bars and restaurants, expanding menu options, boosting profits, and lowering waste all at the same time. 

A ‘slash’ device and sub brand marks already existed within the current identity system, which is something that the team wanted to keep for brand recognition. Our approach was centred around the organising idea of unleashing the power of possibility, which gave the current assets a purpose and ultimately formed the framework for the new identity system. We rethought the way the slash would function, applying it to packaging, recipe cards and created a simplified version for digital application. The colour palette is drawn from the vibrant, colourful bases and complemented by a bold typographic system, making it easier for bar staff to easily identify the products and create a brave brand world that challenger brand Think Drinks could live in.

We first joined forces with the Unite Foundation pre their rebrand to help them design an impact report. The report focused on the stories by recent care leavers and estranged young people at university, and how the charity has helped them. The impact report also outlined what the charity had accomplished that year and what the future holds for the Unite Foundation. We also helped design artwork for their podcast series, newsletter templates and story books.

Fast forward 3 years, we have an ongoing relationship with the charity helping them to develop their brand through marketing campaigns and print collateral, enabling them to continue to grow and help care leavers and estranged young students.